Product Designer with 12+ years of experience in design and usability, I design with purpose, using insights, experimentation, and iteration to create products that resonate and perform. My approach combines strong visual craft with a deep understanding of user behavior. The result: design that speaks to both users and the bottom line.
Simplified the purchase flow to boost user confidence and streamline checkout, leading to a 20% lift in successful transactions.
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Overhauled the entire mobile experience with a modern, user-centered design that increased App Store ratings from 1.7★ to 4.7★.
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Simplified complex workflows for businesses seeking tax credits, improving efficiency and driving a 30% increase in conversion rates.
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